Optimize Like a Pro: Winery-Specific Tips for Better Social Media Posts
- bnhuffman7
- Apr 18
- 3 min read
Let’s be honest—your wine might be award-winning, your tasting room dreamy, and your vineyard view unbeatable. But if your social media visuals are pixelated, poorly sized, or just plain off… you’re missing the mark. 🫣
This post breaks down exactly what you need to do—dimensions, file types, resolutions, and even platform-specific quirks—to make sure your wine brand looks as good online as it tastes in the glass.
🍷 1. Image Sizes That Pour Perfectly
Every social platform crops images differently, so using the correct dimensions is key to maintaining your visual integrity.
Platform | Post Type | Optimal Size (px) | File Format |
Feed Post (square) | 1080 x 1080 | JPG or PNG | |
Feed Post (portrait) | 1080 x 1350 | JPG or PNG | |
Stories/Reels | 1080 x 1920 | JPG or PNG | |
Feed Image | 1200 x 630 | JPG (less compression) | |
Stories | 1080 x 1920 | JPG or PNG | |
Pin Image | 1000 x 1500 | PNG (sharper pins) | |
X (Twitter) | Image Post | 1600 x 900 | JPG or PNG |
Shared Image | 1200 x 627 | JPG or PNG |
👉 Pro Tip: Always upload the highest resolution allowed for your platform, but stay under file size limits (usually 30MB for images).
🎥 2. Video Resolutions to Sip On
Great wine content often begs to be seen in motion—think pouring shots, vineyard tours, and behind-the-scenes bottling. But if it’s blurry or cropped weirdly, you’re losing viewers in seconds.
Platform | Post Type | Resolution | Aspect Ratio | Max Length |
Reels/Stories | 1080 x 1920 | 9:16 | 90 sec (Reels) | |
Feed Video | 1080 x 1350 | 4:5 | 60 sec | |
Feed Video | 1080 x 1350 | 4:5 | Up to 240 min | |
TikTok | Vertical Video | 1080 x 1920 | 9:16 | 10 min |
YouTube | Shorts | 1080 x 1920 | 9:16 | 60 sec |
Standard Video | 1920 x 1080 | 16:9 | No limit |
🎬 Export settings tip for wineries filming content:
Format: MP4 (H.264 codec)
Frame rate: 30 fps (unless you’re doing slo-mo)
Bitrate: 10 Mbps for HD, 20 Mbps for 4K
🧠 3. Thumbnails That Convert Views to Sips
For platforms like YouTube, Facebook, and even IG Reels, the thumbnail is your first impression. Create custom thumbnails with:
Size: 1280 x 720 px
Text overlays that are large and readable on mobile
Contrast (dark backgrounds with light text or vice versa)
Your brand font + a subtle logo (think label vibes, not NASCAR)
🔠 4. Fonts, Branding, and Consistency
Use brand colors in story templates and post backgrounds.
Stick with 2 font types max—one for headers, one for body (match your wine labels if possible!).
Build a Canva Brand Kit with logo, hex codes, and fonts for quick post creation.
🧪 5. File Names and Alt Text = SEO Juice
Don’t sleep on this:
Rename your files before uploading. Instead of IMG_4390.jpg, try rose-wine-tasting-room-poulsbo.jpg.
On Instagram and Facebook, add alt text manually under advanced settings to describe the image (e.g., “Guests enjoying outdoor wine tasting at Liberty Bay”).
📅 Bonus: Best Times to Post for Winery Accounts
📍Local tip for wineries in the Pacific Northwest:
Platform | Best Time to Post (PST) |
10am–12pm, Tues–Thurs | |
1pm–3pm, Wed–Fri | |
TikTok | 2pm–4pm, Mon–Thurs |
8pm–11pm, Sat–Sun |
Final Pour 🍷
Making great wine is an art—so is showing it off online. By dialing in your visuals with the correct specs, you’ll instantly increase the quality of your posts, and with it, your engagement and brand perception.
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